What Type of Beer Is Served at Oktoberfest? Guide & Styles

What Type of Beer Is Served at Oktoberfest?

When people think of Oktoberfest, their first image is often the overflowing steins of golden, foamy beer. But what type of beer is served at Oktoberfest? The answer is not just “any German beer,” but a very specific style brewed according to centuries of tradition. At Munich’s world-famous festival, only beers from the city’s six historic breweries are allowed, and these beers must meet the strict requirements of the Reinheitsgebot, Germany’s purity law of 1516. These brews are typically medium amber, full-bodied, and crafted to balance malty sweetness with smooth drinkability, making them ideal for hours of lively music and Bavarian feasting. While Oktoberfest has inspired many international breweries to create their own seasonal versions, nothing truly matches the authentic Bavarian taste poured at Theresienwiese. In the sections below, we will explore different examples of Oktoberfest beers, from classic German Märzens to American craft interpretations, and show how each captures the festive spirit in its own unique way.

What Defines an Oktoberfest Beer?

When people ask, what defines an Oktoberfest beer? the answer goes far beyond simply being a strong German lager. An authentic Oktoberfest beer is deeply rooted in centuries of Bavarian brewing culture, reflecting not only flavor but also history, tradition, and strict brewing standards. Unlike casual seasonal lagers found worldwide, these beers have a unique identity tied to Munich’s Oktoberfest celebrations, making them a crucial part of the festival experience alongside the iconic Oktoberfest attire worn by locals and visitors.

The Classic Märzen – The Original Oktoberfest Style

The Märzen is the beer that started it all. First brewed in the 16th century, this style was created out of necessity, as brewing during the hot summer months was forbidden to avoid spoilage. Märzen, brewed in March (hence the name), was stored in cool cellars to last through summer and unveiled in autumn for festivals. It is rich, malty, and amber-hued, offering a smooth, slightly sweet profile balanced by a dry finish. Its hearty flavor makes it the perfect companion to Bavarian dishes like pretzels, roast chicken, and sausages, ensuring drinkers can fully embrace Oktoberfest traditions.

Festbier – The Modern Golden Alternative

While Märzen holds historical prestige, the lighter Festbier has taken center stage at Munich’s official Oktoberfest since the 1970s. Unlike Märzen’s deep amber richness, Festbier is golden, crisp, and more drinkable in larger quantities. With its smooth body and subtle maltiness, it allows festivalgoers to enjoy multiple liters without overwhelming the palate. Today, Festbier is the standard beer style poured in Munich’s tents, making it the definitive taste of Oktoberfest for modern celebrations.

Key Characteristics of Authentic Oktoberfest Beers

Despite their stylistic differences, both Märzen and Festbier share certain hallmark traits that make them distinctly Oktoberfest-worthy:

• Color: Ranges from medium amber (Märzen) to pale golden (Festbier).
• Flavor: Rich malt character with mild hop bitterness for balance.
• ABV (Alcohol by Volume): Typically between 4.5% and 6.5%, strong enough to savor but not overpowering.
• Calories: A pint generally carries around 170–230 calories per 12 oz serving.

These qualities ensure that the beers remain flavorful, satisfying, and perfectly suited for long hours of celebration.

The Strict Rules of Authenticity

Not every German beer can claim the title of Oktoberfest beer. For a brew to be served inside the official Munich tents, it must come from one of six traditional breweries: Paulaner, Spaten, Hofbräu, Löwenbräu, Hacker-Pschorr, or Augustiner. Each of these breweries follows the Reinheitsgebot, Germany’s centuries-old purity law, which mandates that only water, malt, hops, and yeast may be used. This dedication to purity ensures that the flavor remains true to tradition, preserving the legacy of Oktoberfest beer for generations to come.

Traditional German Oktoberfest Beers

Paulaner Oktoberfest Bier

Paulaner is one of Munich’s most famous breweries and a cornerstone of Oktoberfest celebrations. Their Oktoberfest Bier is a golden Festbier, lighter than the traditional Märzen but just as flavorful. It carries a smooth, malty sweetness balanced with gentle hop bitterness, making it both refreshing and satisfying for long festival days. With about 180 calories per 12 oz and 6% ABV, it’s a beer designed for both taste and drinkability. Its crisp finish makes it the preferred option in the Paulaner tent, often enjoyed with hearty Bavarian foods like roasted chicken or pretzels.

Hacker-Pschorr Oktoberfest Märzen

Hacker-Pschorr stands out as one of Munich’s oldest breweries, with a history dating back to the 15th century. Their Oktoberfest Märzen is a nod to tradition, offering a deep amber hue and a distinct caramel aroma that captures the essence of autumn. At 5.8% ABV and around 200 calories per serving, this beer is rich without being overwhelming. The malt-forward character brings notes of bread crust and toffee, finishing with a mild hop bitterness. It’s the perfect representation of how Märzen was originally brewed, giving festival-goers a taste of true Bavarian heritage.

Ayinger Oktober-Fest Märzen

Brewed just outside Munich, Ayinger’s Oktober-Fest Märzen has earned a reputation among beer enthusiasts worldwide. Known for its deep malt flavors, it presents a smooth balance of toasted grains, toffee, and a subtle nutty sweetness. At 5.6% ABV and about 190 calories per glass, it is slightly lighter than some traditional Märzen beers but still full of character. The beer pours a coppery amber color with a frothy head, offering both visual appeal and rich taste. Ayinger’s dedication to traditional brewing techniques ensures this Märzen remains one of the most authentic outside the six official Oktoberfest breweries.

Spaten Oktoberfestbier

Spaten has a special place in Oktoberfest history, being among the first breweries to officially supply the festival. Their Oktoberfestbier is a Festbier style, golden in color and clean in flavor. At 5.9% ABV and roughly 185 calories, it strikes a fine balance between sweetness and crispness. The malt backbone gives it a mild honeyed flavor, while the finish is smooth and dry, making it easy to enjoy in large steins. This beer embodies the celebratory spirit of Oktoberfest, having been a mainstay in the festival tents for over a century.

Weihenstephaner Festbier

As the world’s oldest continuously operating brewery, Weihenstephaner brings centuries of brewing mastery to its Festbier. Unlike heavier Märzen varieties, Weihenstephaner’s Festbier is light golden with a clean, crisp body. At 5.8% ABV and about 175 calories, it is highly drinkable and designed for long evenings of celebration. The beer emphasizes balance, with bready malts complemented by subtle floral hop notes. Its refreshing finish makes it a crowd favorite, especially among those who prefer a lighter, more modern interpretation of Oktoberfest beer.

Erdinger Oktoberfest

Erdinger adds a unique twist to the traditional Oktoberfest lineup by producing a wheat-based Festbier. This gives it a fuller body and a touch of fruity, yeasty character not found in most others. With 5.7% ABV and about 190 calories, it offers a smooth blend of malt sweetness and mild spice, topped with Erdinger’s signature banana-clove notes. The result is a beer that feels both traditional and refreshing, offering something distinct within the Oktoberfest category. Its lively carbonation makes it especially enjoyable alongside sausages and Bavarian specialties.

Schneider Weisse Festweisse

Schneider Weisse is known for championing wheat beers, and their Festweisse is a bold expression of that tradition. Unlike the golden Festbiers, this beer leans into the classic wheat beer profile with hints of citrus, banana, and clove. Pouring a hazy golden with a frothy head, it feels lively and aromatic. At 6.2% ABV and around 200 calories, it’s stronger than many Oktoberfest options, delivering a fuller experience. The spicy yeast notes complement its malty backbone, making it a festive and distinctive choice for those seeking variety in their Oktoberfest beer journey.

Benediktiner Festbier

Benediktiner’s Festbier provides an approachable yet flavorful take on the style. It pours a clear golden hue with a balanced aroma of bread, honey, and floral hops. At 5.8% ABV and around 185 calories per glass, it’s both flavorful and easy to drink. The smooth malt character is accented by just the right amount of hop bitterness, ensuring it never feels heavy. This balance makes it a reliable choice for festival-goers looking for something refreshing but still rooted in Bavarian brewing tradition. Benediktiner Festbier is often praised for its consistency and session-friendly nature.

American Craft Oktoberfest Beers

Sam Adams Octoberfest – A Seasonal American Classic

Sam Adams Octoberfest from Boston Beer Company has become one of the most recognizable fall beers in the U.S. Brewed in the style of a Märzen, it delivers smooth malt sweetness with notes of caramel and roasted nuts. With around 190 calories and a 5.3% ABV, it strikes a balance between approachable and flavorful. Its wide distribution makes it a go-to choice for many beer lovers looking to experience Oktoberfest without leaving home. This beer’s seasonal release builds anticipation each year, offering a taste of Bavaria with an American twist. It’s a staple for anyone asking, “What type of beer is served at Oktoberfest?” but wanting a domestic interpretation.

Brooklyn Brewery Oktoberfest – A Toasty Autumn Brew

Brooklyn Brewery’s Oktoberfest captures the spirit of fall with its deep amber hue and toasted malt character. Sitting at about 195 calories and 5.5% ABV, it offers a slightly stronger kick while maintaining smooth drinkability. The beer leans into caramel and biscuit-like flavors that make it perfect for pairing with hearty German foods such as bratwurst and pretzels. Its authentic approach to the Märzen style honors Bavarian tradition while still feeling distinctly American. Brooklyn Brewery has managed to bottle up the warmth of fall gatherings, making this Oktoberfest an essential seasonal choice.

Victory Festbier – A Bold Malt-Forward Celebration

Victory Brewing Co.’s Festbier pays tribute to Bavarian brewing traditions with a full-bodied malt profile that immediately stands out. At around 200 calories and 5.6% ABV, it is slightly bolder than some of its counterparts. The beer’s flavor carries toasted bread and a gentle sweetness, balanced by a clean lager finish. Victory’s version is robust yet approachable, offering depth without overwhelming the palate. This makes it a strong contender for anyone who enjoys the richness of Märzen-style beers. It’s a classic example of how American brewers adopt Old World recipes and give them a distinct character.

Shiner Oktoberfest – Texas Tradition in a Stein

Brewed deep in Texas, Shiner Oktoberfest delivers a Lone Star take on the Märzen style. With 180 calories and a 5.7% ABV, it is smooth, flavorful, and slightly stronger than some traditional Bavarian counterparts. Its taste leans toward sweet malt and gentle spice, offering an easy-drinking yet satisfying beer for autumn gatherings. Shiner has long been a brewery known for approachable craft beer, and their Oktoberfest has grown into a seasonal favorite. Whether enjoyed at a Texas barbecue or paired with German sausages, this beer perfectly bridges cultural traditions.

Saranac 1888 Octoberfest – A Historic American Recipe

Named for the brewery’s founding year, Saranac’s 1888 Octoberfest embodies a proud brewing legacy. At about 190 calories and 5.4% ABV, it is balanced and true to the Märzen style. This beer is known for its smooth malt backbone and caramel undertones, complemented by a clean finish that encourages multiple pints. Brewed in upstate New York, it reflects both history and innovation in American brewing. The 1888 Octoberfest carries a nostalgic charm, as if connecting today’s beer drinkers with generations of Oktoberfest celebrations from the past.

Josephsbrau Oktoberfest (Trader Joe’s) – Affordable and Flavorful

Exclusive to Trader Joe’s, Josephsbrau Oktoberfest has earned popularity as an affordable yet flavorful Märzen option. With about 185 calories and a 5.5% ABV, it offers an easy-drinking experience with subtle malt sweetness. While it doesn’t carry the prestige of a major craft label, Josephsbrau surprises many with its smooth flavor and drinkability. It gives shoppers a budget-friendly way to enjoy an Oktoberfest beer while still capturing the essence of the style. This beer demonstrates that quality seasonal brews don’t always have to come with a hefty price tag.

Toppling Goliath Oktoberfest – Light and Sessionable

Toppling Goliath, known for bold IPAs, takes a lighter approach with its Oktoberfest offering. At only 175 calories and 4.8% ABV, it is sessionable, meaning you can enjoy more than one without feeling weighed down. The beer offers crisp malt flavor with a touch of sweetness, keeping things refreshing rather than heavy. This makes it an excellent option for long fall gatherings where balance and drinkability are key. Toppling Goliath proves that Oktoberfest beer can be both flavorful and light enough to enjoy all evening.

Lawson’s Finest Liquids Fest Bier – Complex and Refined

Lawson’s Finest Liquids has crafted a Fest Bier that stands out for its complex malt depth. At about 195 calories and 5.8% ABV, it brings a slightly stronger punch, making it ideal for those who prefer a more robust seasonal lager. The beer balances caramel sweetness with subtle toasted notes and a clean, refreshing finish. Lawson’s reputation for artisanal brewing carries into this Oktoberfest release, giving it a refined character. It is a great pick for craft beer enthusiasts seeking something beyond the ordinary Märzen profile.

Westbrook Festbrook – Strong and Flavorful

Westbrook Brewing Co.’s Festbrook takes Oktoberfest beer into bolder territory. With around 210 calories and a 6.3% ABV, it is one of the stronger options on the list. The beer pours a rich amber and delivers a malt-forward taste with hints of caramel, toast, and a touch of spice. Despite its strength, Festbrook retains smooth drinkability, making it both satisfying and celebratory. This choice is perfect for those who want their fall beer to carry more intensity while still staying true to Oktoberfest tradition.

Zero Gravity Oktoberfest – Balanced and Crisp

Zero Gravity’s Oktoberfest strikes a beautiful balance between malt sweetness and a clean lager finish. At 185 calories and 5.4% ABV, it is approachable while still offering depth. The beer’s crisp character makes it versatile, pairing well with both traditional German fare and modern fall comfort foods. Known for its craftsmanship, Zero Gravity delivers a brew that feels celebratory without overwhelming the palate. This Oktoberfest is all about harmony, making it a crowd-pleaser at gatherings.

3 Floyds Munsterfest – Midwest Boldness

3 Floyds Brewing brings its signature bold style to Munsterfest, an Oktoberfest lager with a strong presence. At around 200 calories and 6% ABV, it is richer and stronger than many traditional examples. The beer has a malty backbone layered with toasted caramel and a slightly bitter edge that keeps it lively. True to 3 Floyds’ reputation, this Oktoberfest is not afraid to push boundaries. Munsterfest is perfect for those who want their fall beer to pack both flavor and attitude.

Finback Brewery Festbier – Clean and Minimalist

Finback Brewery offers a Festbier that stands out for its clean, minimalist design. At 190 calories and 5.6% ABV, it is balanced, smooth, and easy to enjoy. The beer doesn’t overwhelm with complexity but instead emphasizes drinkability and simplicity. This approach makes it versatile for food pairings and enjoyable for casual drinkers as well as craft enthusiasts. Festbier proves that not every Oktoberfest needs bold statements—sometimes, restraint and balance create the perfect seasonal lager.

Sloop Brewing Co. Oktoberfest – A Perfect Fall Companion

Sloop Brewing’s Oktoberfest captures the essence of autumn in every sip. With about 185 calories and 5.5% ABV, it delivers malt sweetness with a refreshing finish. The beer is smooth, flavorful, and versatile, making it a natural pairing for crisp fall evenings. Known for creative brewing, Sloop balances tradition with accessibility in this seasonal release. It’s the kind of beer that feels at home at both a backyard firepit and a festive Oktoberfest-style gathering. Sloop’s version is an excellent way to close out the list of American craft takes on a Bavarian classic.

Flavor Profiles and Unique Characteristics of Oktoberfest Beers

Oktoberfest beers capture the spirit of Bavaria by balancing richness with drinkability. While they share a festive purpose, each style carries distinct flavors and traditions that appeal to different palates.

Märzen – Malty Depth and Seasonal Richness

The classic Märzen is the traditional Oktoberfest beer style, dating back to the 16th century. Märzen is brewed in March and cellared over the summer to be enjoyed at the festival in the fall. Its hallmark is a malty depth with caramel sweetness, nutty undertones, and a smooth, bread-like finish. This style typically appears amber to deep copper in color, offering a fuller mouthfeel that makes it perfect for cool autumn evenings. Märzen appeals to those who enjoy savoring their beer with hearty Bavarian dishes like roasted meats or pretzels.

Festbier – Crisp, Golden, and Brewed for Volume

Festbier, the modern official beer of Oktoberfest, is lighter in both color and body compared to Märzen. Golden-hued and slightly drier, Festbier is brewed with an emphasis on crisp drinkability. While it retains malt-forward notes, its balanced bitterness and cleaner finish make it the beer of choice for enjoying by the liter. At Oktoberfest tents in Munich today, Festbier dominates the taps because it can be consumed in higher quantities without overwhelming the palate. This makes it the go-to for festivalgoers who want to enjoy multiple steins while staying energized for music, dancing, and long celebrations.

Creative Twists – Wheat Beers and American Innovations

Beyond the classic German Märzen and Festbier, brewers often introduce creative variations. Wheat-based Oktoberfest beers, such as Erdinger Oktoberfest and Schneider Weisse Festweisse, bring fruity esters, clove-like spice, and a refreshing effervescence that contrast with malt-heavy Märzens. Meanwhile, American craft breweries put their own spin on the style by experimenting with bolder ABVs, toasty regional malt varieties, or hop-driven accents. This creates an exciting diversity of flavors, from slightly stronger, robust Märzens to crisp Festbiers tailored for U.S. drinkers.

Which Is the Most Drinkable Beer at Oktoberfest?

When it comes to drinkability, Festbier is the undisputed champion at the Oktoberfest festival. Its lighter body, golden clarity, and balanced flavor profile are specifically designed for long sessions of drinking. Unlike the heavier Märzen, which is more filling and suited for slower enjoyment, Festbier allows festivalgoers to enjoy multiple steins while still pairing perfectly with classic Oktoberfest foods. The clean finish and moderate ABV (usually around 5.5–6%) ensure it remains refreshing rather than overwhelming.

Anna Bauer

Anna Bauer is a seasoned Bavarian fashion expert, cultural consultant, and heritage stylist with over a decade of hands-on experience in traditional German clothing. Born in Munich, the heart of Bavaria, Anna grew up surrounded by the rich traditions of Trachten fashion. Her passion for cultural attire led her to pursue a degree in Fashion and Textile Design at the prestigious University of the Arts Berlin, where she specialized in European folkwear.
Over the past 12+ years, Anna has collaborated with renowned Trachten designers, styled outfits for Oktoberfest events across Germany, and contributed articles to top fashion and culture magazines across Europe. Her work focuses on preserving the authenticity of Lederhosen and Dirndl wear while helping modern audiences style them with confidence and flair.
As the lead content contributor for German Attire, Anna combines her academic background, professional styling experience, and deep cultural roots to provide readers with valuable insights into traditional German fashion. Her blog posts cover everything from historical origins and styling guides to care tips and festival outfit planning—making her a trusted voice for anyone looking to embrace Bavarian heritage in a stylish, modern way.